Prince of Hype™: The Legendary Journey From Music’s Frontlines to Real Estate’s Forefront

Empowering Through Rising: A Deep Dive into the Impactful Path of the CEO, Prince of Hype™, and His Legacy: On The Rise Baby™ Inc.

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Cover Photo By Roger Miller at On The Rise Baby™ Inc. A Prince of Hype™ Company / The NYC Journal 50 Under 50 Class of 2023! #HipHop50
Cover Photo By Roger Miller at On The Rise Baby™ Inc. A Prince of Hype™ Company / The NYC Journal 50 Under 50 Class of 2023! #HipHop50

The Hype Begins

Prince of Hype™ has been a dynamic force within the world of music and entertainment. His electrifying presence first stormed the scene with Mary J. Blige’s iconic “Family Affair” video. This wasn’t just any music video; it was a Dave Meyers directed masterpiece shot in the heart of New York City. As the video celebrates its 22nd anniversary this summer, we are reminded of its six-week reign atop the Billboard Hot 100 and recognition by Rolling Stone Magazine as one of the decade’s BEST 100 songs.

Beyond Blige, Prince’s prowess can be seen alongside Jermaine Dupri in Anthony Hamilton’s summer classic “Coming from Where I’m From” and with Diddy in Mase’s summer hit “Welcome Back.”

Photo By: Jamie Solis of On The Rise Baby™  Inc. A Prince of Hype™ Company (From Left to Right): General Manager David Irving of Lamborghini of Charlotte, Prince of Hype™, Production Assistant Roger Miller and Head of Security Director, Xavier F. of On The Rise Baby™  Inc. A Prince of Hype™  Company. Take a break during a recent event at the Lamborghini Dealership for a Meet & Greet.
Photo By: Jamie Solis of On The Rise Baby™ Inc. A Prince of Hype™ Company (From Left to Right): General Manager David Irving of Lamborghini of Charlotte, Prince of Hype™, Production Assistant Roger Miller and Head of Security Director, Xavier F. of On The Rise Baby™ Inc. A Prince of Hype™ Company. Take a break during a recent event at the Lamborghini Dealership for a Meet & Greet.

Silver Screen Showdowns

Prince’s on-screen charm wasn’t confined to music videos. His filmography spans romantic comedies like Warner Bros’ “Juwanna Mann,” featuring stars like Vivica A. Fox and Ginuwine, and 20th Century Fox’s “Shallow Hal” with Gwyneth Paltrow and Jack Black. Adding to this list are Lifetime’s original “Whisper,” and CBS’s mini-series ventures: “The Last Brickmaker in America” with the legendary Sidney Poitier and “Shake, Rattle, and Roll” with blues maestro B.B. King.

The Multi-Faceted Hype

For over two decades, Prince of Hype™ has donned multiple hats: Celebrity Hype Man, DJ, Host, and Correspondent. Whether it’s gracing the Nickelodeon Kids Choice Awards or setting the stage on fire as the opening act for the BET Awards Live Red Carpet Show, he’s been omnipresent. Beyond the stage and screen, brands like Coca-Cola, Nike, Monster, and the NBA have basked in the brilliance of Prince’s company, On The Rise Baby™ Inc.

Architectural Ascendancy

Recently, Prince of Hype™ embarked on an unexpected path: real estate. Infusing his energetic flair into architectural walkthroughs, he has been pivotal in showcasing prime real estate from Hollywood to The Hamptons. Among his lauded projects are the $180 million Apex South Park and the colossal $608 million Charlotte Douglas International Airport (CLT) terminal lobby expansion in Charlotte, North Carolina.

Yet, it’s not just the glitzy projects that define him. At the heart of the construction sites, Prince of Hype™ is teaching and leading. His “Motivational Monday’s Stretch and Flex” sessions at the CLT-Charlotte Douglas International Airport aim to prioritize workers’ well-being, emphasizing the value of stretching before engaging in intensive labor.

Words of Wisdom: The Book

In 2024, fans and followers will be treated to a literary delight. Prince of Hype™ will unveil a self-help book encapsulating a quarter-century of experience, teaching readers how to be their own biggest cheerleaders, professionally and personally.

Connect with the Legend

For those yearning to experience the Hype live or wish to delve deeper into his world:

• Website: ontherisebaby.com

• Instagram: @officialontherisebabyinc

As hip-hop marks its golden jubilee, Prince of Hype™ stands tall, embodying evolution, passion, and a relentless drive.

Morgan Snyder

Morgan Snyder is a highly respected senior correspondent for Los Angeles Magazine. With over 20 years of experience in the field of journalism, Morgan is known for his insightful reporting and in-depth analysis of local and national issues.

Morgan began his career as a staff writer for a small newspaper in his hometown before moving to Los Angeles to pursue his dream of becoming a correspondent. He quickly made a name for himself in the industry, earning praise for his coverage of everything from politics and crime to culture and entertainment.

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