Scaling Online Businesses: A Mom’s Guide by Kayla Elderkin & Chelsea Ouimet

Scaling an online business as a mom presents unique challenges and rewards, but with the right approach, it’s entirely achievable. Effective time management is crucial; balancing family and business requires systems that work, such as automation tools and outsourcing non-core tasks. By focusing on customer retention through personalized service and growing your social media presence, you can drive significant success. Additionally, networking with other mom entrepreneurs provides valuable support and collaboration opportunities. Importantly, scaling doesn’t mean sacrificing family time; it’s about working smarter, not harder. By setting clear goals and utilizing tools that simplify processes, moms can grow their businesses while maintaining a healthy work-life balance. Consistency and adaptability are key to long-term success.

In this context, the growing importance of social media cannot be overlooked. With 4.59 billion users worldwide in 2022—about 57.5% of the global population—social media continues to expand its reach and impact. Notably, 75% of internet users turn to social media to research products. Despite common skepticism surrounding network marketing and online businesses, these fields offer genuine opportunities for those willing to invest time and effort.  Kayla Elderkin and Chelsea Ouimet, co-founders of The Digital Hub, exemplify this journey. Their platform helps individuals build successful online businesses through digital and network marketing, drawing on their own experiences as busy mothers.

Kayla’s journey began with the challenge of balancing motherhood and career ambitions. Through resilience and continuous learning, she honed her digital marketing skills and developed a passion for empowering others. Kayla dispels myths about network marketing by stressing the importance of long-term dedication and ethical practices over quick success. Today, as a respected educator and mentor, she inspires others to create sustainable online businesses using proven marketing strategies.

Similarly, Chelsea shares her story of overcoming obstacles to build a successful career. Like Kayla, she sought a flexible business that fit her lifestyle as a busy mother. Through perseverance and strategic planning, Chelsea excelled in the online business world. She is known for her ability to teach realistic goal-setting in network marketing, emphasizing adaptability, strategic thinking, and attainable expectations. Chelsea aims to steer people away from the false promises often associated with the industry, establishing herself as a prominent figure in digital marketing education.

Together, Kayla and Chelsea have made significant strides in the online marketing space. Their leadership at The Digital Hub reflects a deep commitment to helping others succeed in this ever-evolving industry, showcasing the power of community, perseverance, and strategic thinking.

Education: The Foundation of Business Growth

According to Chelsea Ouimet, the first essential step in scaling an online business is education. For many moms, entering the business world can be challenging without understanding the intricacies of building a company. Chelsea highlights that having a solid grasp of the market, digital tools, and business strategies is critical for making informed decisions and scaling sustainably.

Kayla Elderkin supports this view, adding that education should be treated with the same seriousness as motherhood. She encourages moms to take advantage of online courses, workshops, and mentorship programs that cover key areas such as social media marketing, e-commerce management, and customer engagement.

The digital landscape evolves rapidly, so both Chelsea and Kayla emphasize continuous learning. Staying up-to-date with emerging trends, platforms, and tools ensures that moms can remain competitive and adapt their business models to meet changing demands.

Leveraging Technology: A Game-Changer for Moms

In today’s digital world, leveraging technology is a crucial factor in scaling a business. Chelsea highlights the importance of automation tools in streamlining routine tasks, allowing business owners to focus on strategic aspects. These tools can handle tasks such as managing customer inquiries, scheduling content, and responding to comments, freeing up valuable time for business growth.

Kayla points out that automation is especially beneficial for moms juggling multiple responsibilities. Tools like Hootsuite for scheduling social media posts across platforms or HubSpot for automating customer follow-ups are just two examples of how moms can simplify their operations.

Both Chelsea and Kayla agree that investing time upfront to set up digital systems is critical for long-term success. Once automated workflows are in place, they create an “evergreen” business model—where daily tasks run seamlessly in the background. This frees up time for more crucial aspects of the business, like content creation, product development, and spending time with family.

Persistence: The Key to Long-Term Success

Scaling an online business requires persistence, as Chelsea points out. Too often, business owners give up when they don’t see immediate results. Kayla echoes this sentiment, cautioning against the dangers of comparison syndrome. Instead of comparing themselves to others, moms should focus on their journey, aiming for steady progress and improvement.

Both Chelsea and Kayla remind moms that success doesn’t happen overnight. It often takes months, or even years, of hard work and dedication. Maintaining a long-term perspective is crucial to avoid burnout and discouragement. By focusing on incremental growth and remaining patient, moms can successfully scale their businesses without losing motivation.

Building an Authentic Brand

A strong, authentic brand is essential for scaling an online business. Both Chelsea and Kayla believe that authenticity is key to building trust with customers. Chelsea encourages moms to be genuine and transparent, allowing their personalities to shine through in their branding. This personal connection goes beyond simply selling a product—it fosters deeper engagement and customer loyalty.

Kayla adds that consistency is also crucial. Whether through social media, email marketing, or customer interactions, a cohesive brand identity helps build recognition and trust. Moms can differentiate themselves by creating content that reflects their values and educates their audience, making their brands memorable and relatable.

The Power of Customer Feedback

Customer feedback is a powerful tool for business growth, and both Chelsea and Kayla emphasize its importance. Chelsea explains that feedback provides valuable insights into how customers perceive products or services, helping identify areas for improvement. Kayla agrees, advising moms to actively seek feedback from their audience through surveys, social media polls, or direct conversations. This input can guide product development, improve customer service, and inspire new ideas for future growth.

Both Chelsea and Kayla say that acting on customer feedback is just as important as gathering it. By addressing customer concerns and suggestions, businesses not only improve their offerings but also build a loyal customer base, as people feel their opinions are valued.

Scaling an online business as a mom is no easy task, but with the right strategies, it’s entirely achievable. Chelsea and Kayla offer a wealth of practical advice that any mompreneur can implement to grow her business. By focusing on education, leveraging technology, staying persistent, building an authentic brand, and listening to customer feedback, moms can build successful businesses that thrive in the digital marketplace while balancing the demands of family life.

Chelsea Ouimet and Kayla Elderkin’s insights highlight that with dedication and the right approach, scaling an online business as a mom isn’t just possible—it can be an incredibly rewarding journey.