Samaneh Payandeh: A Visionary in Multidisciplinary Design and Founder of ᔕaᔕᕼe Luxury Brand

Merging Architecture and Fashion with an Artistic Flair

In the realm of contemporary design, few names resonate with the innovative fervor and creative versatility of Samaneh Payandeh, AIA.AWA. A distinguished designer and the founder of the ᔕaᔕᕼe Luxury Brand, Samaneh stands as a beacon of multidisciplinary prowess, merging the realms of architecture, fashion, interior, and space design. Her leadership as the Studio Director at SDK Atelier Irvine office has marked a significant stride in architectural and design excellence.

Samaneh Payandeh’s journey in the world of design is not just a tale of achieving professional accolades but a story of relentless passion and a deep understanding of the human experience in spatial contexts. Holding an architectural degree from California Polytechnic University, her education has been augmented by years of training under iconic figures in architecture and design. This diverse exposure has not only honed her skills but also enriched her perspective, enabling her to weave elements of architecture, fashion, and interior design into a seamless narrative.

Her design philosophy is centered around the concepts of freedom, courage, and the latent science in multi-disciplinary design. This approach has allowed her to infuse soul into her projects, transforming them into poetic expressions that bring joy to her clients. Samaneh believes that architecture and fashion are about harmonizing disparate elements within a space, making them purposeful and integrated. This belief is the driving force behind her brand, ᔕaᔕᕼe, set to enter the market in Fall 2023.

As a designer, Samaneh Payandeh is not just about creating aesthetically pleasing spaces but about crafting experiences that resonate on a deeper, more personal level. Her work is a reflection of her belief in the power of design to reconcile different aspects of society and reconnect urban life with nature. Her approach is not just technical but emotional, blending ingenuity, productivity, and compassion to fulfill her purpose.

Her achievements in design have not gone unnoticed, as evidenced by multiple awards and international recognition. However, for Samaneh, the true reward lies in the satisfaction of her clients and the impact her designs have on their lives. Her vision for ᔕaᔕᕼe is not just about launching a brand; it’s about setting a new standard in design, one that prioritizes human experience and ecological harmony.

In conclusion, Samaneh Payandeh’s journey in design is a testament to her belief in the transformative power of multidisciplinary approaches. Her dedication to her craft, coupled with her unique vision, has established her as a leader in the design world. With ᔕaᔕᕼe, she is poised to redefine the boundaries of design, making it more inclusive, sustainable, and attuned to the joys of living. Her work is not just about building spaces; it’s about creating a legacy that resonates with the essence of human life and nature.