BISOULOVELY: Where Nerd Culture Meets High Fashion Jewelry

Breanne Millette's Journey from Game Developer to Pioneering Jewelry Designer


In the heart of Montreal, at the end of 2019, an extraordinary story began to unfold in a modest studio apartment. Breanne “Bree” Millette, an ex-video game developer, embarked on a unique entrepreneurial journey, founding the nerdy fantasy-inspired jewelry brand, BISOULOVELY.

Bree’s transition from game development to jewelry design is nothing short of remarkable. Despite having no formal training in business or jewelry making, her proficiency as a video game artist proved invaluable. Bree’s creative flair and dedication to craftsmanship enabled her to forge a new path in the world of fashion accessories.

BISOULOVELY is not just a brand; it’s a testament to Bree’s vision of blending the allure of fantasy with the elegance of high-end jewelry. Her designs quickly resonated with a diverse audience, earning a cult-like following. This unique blend of nerd culture and stylish design has propelled the brand into the limelight, catching the eye of major publications such as Vogue, Forbes, The New York Post, Vanity Fair, GQ, and Elle.

The brand’s success is not limited to acclaim; it has made a tangible impact on the fashion industry. Bree’s creations have graced international runways, including the prestigious New York and Paris Fashion Weeks. Her innovative approach to design has led to exciting collaborations with game and media giants like Square Enix and Aniplex, bringing an elegant touch to beloved fandoms.

One of BISOULOVELY’s most notable achievements is its record-breaking jewelry crowdfunding campaign. Demonstrating the brand’s immense popularity and the trust of its supporters, the campaign astonishingly raised over $1 million in just 24 hours. This milestone is a testament to the brand’s innovative spirit and the strong connection it has forged with its audience.

Now based in Toronto, BISOULOVELY has transcended borders, shipping globally to customers around the world. The brand’s mission extends beyond just selling jewelry; it’s about creating a fusion of nerd culture and style, offering products that people are proud to wear and showcase.

Breanne Millette’s journey is a source of inspiration for aspiring entrepreneurs and designers alike. Her story shows that with passion, creativity, and a touch of nerdiness, the possibilities are endless. BISOULOVELY is more than a brand; it’s a movement, redefining the boundaries between geek culture and the world of high fashion jewelry.

Morgan Snyder

Morgan Snyder is a highly respected senior correspondent for Los Angeles Magazine. With over 20 years of experience in the field of journalism, Morgan is known for his insightful reporting and in-depth analysis of local and national issues.

Morgan began his career as a staff writer for a small newspaper in his hometown before moving to Los Angeles to pursue his dream of becoming a correspondent. He quickly made a name for himself in the industry, earning praise for his coverage of everything from politics and crime to culture and entertainment.

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