Kim Kardashian’s mobile game to shut down 

Kim Kardashian: Hollywood, the celebrity's thriving mobile game, is shutting down nearly a decade after its launch.
Kim Kardashian: Hollywood, the celebrity's thriving mobile game, is shutting down nearly a decade after its launch.

Kim Kardashian: Hollywood, the celebrity’s thriving mobile game, is shutting down nearly a decade after its launch.

A Decade of Celebrity Dreams

Since 2014, players have indulged in their A-list fantasies, navigating fame’s journey and social ascent through the Kim Kardashian: Hollywood game. 

The interactive experience featured appearances from Kim, Khloé Kardashian, and Kris Jenner, engaging players in a virtual celebrity lifestyle.

Closure Confirmed

Kim Kardashian confirmed the game’s closure to People magazine, expressing gratitude for the community’s support while acknowledging the game’s inspirational impact. 

Created in partnership with Glu, the mobile game allowed players to elevate their celebrity status by participating in events, modeling, and dating, all within a free-to-play format.

A Grateful Farewell

Expressing heartfelt appreciation, Kim acknowledged the game’s profound personal significance and the support it garnered over the past decade. 

Despite its success, she revealed her decision to redirect her energy towards other passions, signaling the end of an era for Kim Kardashian: Hollywood.

Final Countdown and Legacy

With its removal from Apple and Android app stores, the game’s existing players have until April 8th to continue enjoying its features. Recent screenshots display a countdown timer marking its impending shutdown. 

Despite initial skepticism, the game soared in popularity, amassing over $160 million and earning recognition as one of the decade’s top 100 games by Polygon.

Pioneering Representation in Mobile Gaming

The game’s success and influence extended beyond its financial achievements, setting a precedent for mobile games tailored toward a young female audience. 

Praised for its unapologetic appeal to this demographic, Kim Kardashian: Hollywood was regarded as a model in the gaming industry, aligning with the preferences and interests of its target audience.

Future and Seeking Comment

BBC Newsbeat reached out to Kim Kardashian and Electronic Arts (EA), the company that acquired Glu Mobile, for further insights into the game’s closure and its impact on the gaming landscape. 

As the game bids farewell, its legacy as a groundbreaking representation in mobile gaming remains a testament to its decade-long influence.

Gary Monroe

Gary Monroe is a seasoned contributor to the Los Angeles Business Magazine, where he offers insightful analysis on local business trends and economic developments. With a focus on Los Angeles' dynamic commercial landscape, Gary's articles provide valuable perspectives for entrepreneurs and business professionals in the city.

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