Kate Hudson’s makeup revelation: Tower 28 swipe serum concealer

“It’s lightweight but gives amazing coverage,” one user penned.

Unexpected Makeup Inspiration

Kate Hudson recently shared valuable insights on handling online negativity in a TikTok video earlier this month. While her advice was appreciated, viewers couldn’t help but notice a standout beauty product in her accompanying makeup routine.

Discovering the Tower 28 Swipe Serum Concealer

During Hudson’s TikTok video, a little tube caught the attention of viewers: the Tower 28 Swipe Serum Concealer. 

Praised by Hudson, this beauty essential is formulated with nourishing ingredients that hydrate, soothe, and provide coverage for dark circles, redness, and blemishes.

Key Features of the Concealer

The Tower 28 Swipe Serum Concealer boasts a serum-like texture that effortlessly glides onto the skin, offering medium coverage without clinging to dry patches. 

Infused with hyaluronic acid for hydration, centella asiatica leaf extract for soothing properties, and lysine to support collagen production and prevent dryness, this concealer is a skincare-makeup hybrid.

Diverse Shade Range

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With 20 shades available, ranging from fair to rich dark brown, finding the perfect match is easy with Tower 28’s quick shade match quiz. Customers can discover their ideal shade in under a minute, ensuring seamless integration into their makeup routine.

Application Tips and Customer Reviews

Following Hudson’s cue, users can lightly dot the concealer along areas needing coverage and blend it into the skin with a brush. 

Customer reviews rave about its lightweight yet full coverage formula, noting its ability to counteract dryness and provide a flawless finish without creasing.

Affordable Beauty

Priced at just $22, the Tower 28 Swipe Serum Concealer offers quality coverage at an accessible price point. With glowing reviews from shoppers with various skin concerns, it’s a must-have addition to any makeup routine.

Explore More Tower 28 Essentials

In addition to the Swipe Serum Concealer, Tower 28 offers a range of under-$35 products worth exploring, including the SunnyDays Tinted SPF 30 Foundation, Bronzino Illuminating Bronzer, and SuperDew Highlighter. These essentials promise to elevate your makeup game without breaking the bank.