From Humble Beginnings to Hollywood Elite: The Rise of Ernest Dukes and Nottingham Agency

When Hollywood’s brightest stars need to spark the hype train, many turn to Ernest Dukes, the 33-year-old founder of the Los Angeles-based Nottingham Agency. With a 2022 revenue of $5 million, Dukes’ agency has crafted publicity campaigns for a roster of high-profile clients, including William H. Macy, Nick Cannon, and the blockbuster film “Spider-Man: Across the Spider-Verse.”

The Early Years: From Santa Ana to Entrepreneurship

Growing up in Santa Ana, California, Dukes faced significant challenges. Passed between various caretakers, he was the first male in his family to graduate high school. The tough environment of Santa Ana ignited a determination in Dukes to create a better future for himself.

At the age of 10, Dukes got his first job sweeping hair in a barbershop for $15 a weekend. His entrepreneurial spirit shone early as he sold homemade desserts and Girl Scout Cookies at a profit in his neighborhood. These experiences laid the foundation for his future business endeavors.

Discovering a Passion for Publicity

Dukes initially aspired to be a rapper or an actor and took acting classes in Hollywood. However, a chance encounter with Chanel Green, a publicist, at a party changed his trajectory. Interning with Green, who worked with high-profile clients like Solange Knowles, introduced Dukes to the world of publicity.

By the age of 19, Dukes was already making waves in the reality TV world, working with stars from “Basketball Wives” and expanding his client base to include musicians and actors. He founded Nottingham Agency, named after the street he grew up on, and quickly built a reputation in the entertainment industry.

Building Nottingham Agency

Dukes’ entrepreneurial journey saw Nottingham Agency grow into a formidable player in the publicity industry. His firm, now with eight employees, managed 40 to 50 campaigns last year alone, including high-profile events like Babyface’s album launch and the BET Awards.

Despite facing challenges in delegation and learning on the job without a college degree, Dukes’ determination and ability to adapt have been key to his success. Hiring his mentor, Chanel Green, as SVP was a pivotal moment that brought his journey full circle.

Inspiring Future Generations

Ernest Dukes’ story is one of resilience and determination. From selling bean pies to representing Hollywood A-listers, his journey is a testament to the power of perseverance and hard work. Dukes hopes to inspire others who, like him, are striving to achieve their dreams against the odds.

By transforming his early struggles into a thriving business, Dukes has established himself as a key figure in Hollywood publicity, proving that with passion and dedication, anything is possible.