Taylor Swift’s TikTok triumph: music returns ahead of album release

Taylor Swift’s music is back on TikTok following a conflict that led her label to stop authorizing its content to the app.

Swift’s Music Back on TikTok

Taylor Swift‘s music made a triumphant return to TikTok on Thursday, signaling the anticipation of her upcoming album, The Tortured Poets Department. 

This move follows Universal Music’s decision in January to pull songs by its artists, including Rihanna and Ariana Grande, due to a licensing dispute with the platform. While many artists have expressed concerns about inadequate royalties from TikTok, Swift’s music is now back on the platform, including popular hits like “You Belong With Me” and “Cruel Summer.”

Unique Copyright Ownership

The re-listing of Swift’s music highlights her unique position as an artist who owns the copyright to her music, thanks to a 2018 deal with Universal. Unlike other artists affected by the dispute, Swift’s ownership allows her to independently negotiate agreements with platforms like TikTok.

Swifties Celebrate

Swift’s fans, known as “Swifties,” expressed their excitement on TikTok, eagerly anticipating the release of her new album and celebrating the return of her music to the platform. Many took to the platform to share their delight at her music’s return, with comments expressing joy and anticipation for the upcoming album.

Also read: Monopoly movie in development with Margot Robbie’s production company

Industry Concerns

In January, Universal Music expressed concerns about TikTok’s approach to compensating artists fairly for their music. 

The platform’s growing influence in the music industry has raised questions about compensation for both established artists and emerging talent. 

Universal also highlighted the issue of AI-generated songs mimicking real artists, emphasizing the need for fair compensation and recognition for original music creators.

Upcoming Album Release

Swift’s upcoming album, The Tortured Poets Department, marks her 11th studio album and is scheduled for release on April 19. 

The announcement of the album came as Swift accepted her 13th Grammy award earlier this year, further cementing her status as one of the most influential artists in the music industry.

Significance for Fans and Industry

As Swift prepares to release her new album, her return to TikTok signifies a significant moment for both fans and the music industry at large. The BBC has reached out to Universal and TikTok for further comment on the re-listing of Swift’s music and the ongoing issues surrounding music licensing on the platform.