The Future of Beauty


In a world where technology continues to develop, beauty and cosmetics must evolve with it. A rapidly growing trend in the beauty industry is the integration of artificial intelligence (AI) to provide users with smarter and more personalized makeup guidance.

Users will be able to use apps to visualize how different makeup looks will appear on their faces in real time. Comparable to the most realistic and distortion-free filters available on apps like Douyin/Tik Tok and Snow, these makeup-oriented apps will revolutionize the future of virtual try-ons while providing personalized instructions and product recommendations. This allows users to experiment with different hypothetical looks to see which one they would like the best, without having to commit to the time and effort that would have previously been necessary without the use of AI. Instead of manually applying each look to the face to see how the makeup look would suit you, you could easily leverage generative AI technology to reflect a user’s personality and style preferences, leading to endless variations that are personalized to each person’s specific facial structure, skin tone, and features.

One of the key features that sets this new wave of beauty technology apart is its ability to use the TrueDepth camera on the front of the iPhone to map the face. The TrueDepth camera is the same technology used for facial recognition to unlock your phone without a passcode. It works by projecting invisible dots on the face and analyzing the placement of those dots.

This means that the virtual makeup technology can accurately understand your facial structure, enabling a more precise and personalized makeup experience. This helps the technology analyze your face to properly curate the most effective beauty plan. Combined with cutting edge AI techniques, the results will look significantly more realistic than current virtual try-on solutions. Because of this hyper personalization, each look uses the user’s features to help enhance your natural beauty. With the idea that certain popular makeup trends are difficult to adapt to fit with certain facial features, this new technology could tailor makeup styles to the user’s features so they can find a way to make trends work for them.

Taking personalization a step further, users will be able to opt to fill out a questionnaire about their skin. This information, combined with the visual data collected, selected price range, and desired styles, will then be used to generate personalized product recommendations. This technological “beauty assistant” will understand these various factors and help you choose the right products. It can also enable DTC companies to provide personalized experiences at scale by working with a handful of brands to allow their products to be purchased in the app.
This technology does not intend to “replace” the job of the makeup artist. In fact, base makeup looks are designed with the guidance of actual makeup artists. However, with this technology, the knowledge and expertise of makeup artists has become more accessible.

The market for smart beauty products is booming, with consumers increasingly seeking technology-driven solutions for beauty routines. Beyond makeup guidance, other adjacent products in this space include smart skincare devices, hair care tools, and virtual try-on experiences for various beauty products. The integration of AI is not just a novelty, but a practical solution to meet the growing demand for personalized beauty experiences.

Morgan Snyder

Morgan Snyder is a highly respected senior correspondent for Los Angeles Magazine. With over 20 years of experience in the field of journalism, Morgan is known for his insightful reporting and in-depth analysis of local and national issues.

Morgan began his career as a staff writer for a small newspaper in his hometown before moving to Los Angeles to pursue his dream of becoming a correspondent. He quickly made a name for himself in the industry, earning praise for his coverage of everything from politics and crime to culture and entertainment.

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