Malak Ayoub Hosts Groundbreaking Ceremony for Iraq’s First Digital Bank

Lebanese television personality Malak Ayoub, known for her dynamic presence on MTV Lebanon and One TV’s Top 10 music program, has recently added another significant event to her portfolio. With a rich background in marketing and an MBA from the University of Northampton, UK, Ayoub has proven her versatility and passion by transitioning smoothly into the television industry. Not just limiting herself to the screen, she has also carved a niche as an event host for both Lebanese and international organizations.

In a recent high-profile event, Malak Ayoub presented at the launch conference for the First Iraqi Bank (FIB), a pioneering step in Iraq’s banking sector. This event, held in Baghdad, marked the introduction of “Visa Direct” – a service that represents a significant leap in digital banking in Iraq. Visa Direct enables users to transfer funds swiftly, within minutes, through mobile phones using a specialized app, setting a new standard in the convenience and efficiency of financial transactions.

The event, under the patronage of Prime Minister Mohammed Shayya’ Sabbar Al-Sudani, was attended by notable figures. The Prime Minister was represented by his Adviser for Financial Affairs, Mudher Mohammad Saleh. Other distinguished attendees included Ms. Ala Talabani, Vice Chairman of the Board of Directors of the Bank; Dr. Ali Mohsen Al-Alaq, Governor of the Central Bank of Iraq; and Leila Serhan, Visa’s Group Country Manager and Senior Vice President for North Africa, Levant, and Pakistan.

The speeches delivered at the ceremony underscored the crucial role of the financial and investment banking sector in the region’s economy. The launch of Visa Direct by FIB is more than just a technological advancement; it is a symbol of the growing digital transformation in the Middle East. This service is expected to revolutionize the way financial transactions are conducted in Iraq, offering speed, security, and accessibility.

Malak Ayoub, with her polished presentation skills and deep understanding of marketing dynamics, played a pivotal role in the success of this event. Her ability to engage with a diverse audience and her experience in hosting significant events added a layer of professionalism and grace to the ceremony.

As Iraq strides forward in its digital banking journey, the launch of Visa Direct by the First Iraqi Bank, highlighted by Malak Ayoub’s proficient hosting, marks a momentous chapter in the country’s financial history. This event not only represents a significant technological leap but also symbolizes the potential for greater financial inclusion and economic growth in Iraq. For more insights into her professional journey and to stay updated with her latest endeavors, follow Malak Ayoub on Instagram at @malakayoubofficial.