Kendrick Lamar’s mention boosts business for Toronto restaurant

"Ever since he dropped the diss track, I was like, 'I gotta visit this place,' "one fanatic said after hearing "Euphoria."
"Ever since he dropped the diss track, I was like, 'I gotta visit this place,' "one fanatic said after hearing "Euphoria."

“Ever since he dropped the diss track, I was like, ‘I gotta visit this place,’ “one fanatic said after hearing “Euphoria.”

A Hip-Hop Feud Goes Deliciously Public: 

The ongoing feud between Kendrick Lamar and Drake has taken an unexpected turn, with a Chinese restaurant in Drake’s hometown of Toronto reaping the benefits. 

New Ho King, a local favorite, has found itself in the spotlight after Kendrick Lamar name-dropped the eatery in his latest diss track aimed at Drake.

A Shoutout in Song: 

In Lamar’s fiery verse on “Euphoria,” he raps about enjoying fried rice with a dip sauce at New Ho King. The reference caught the attention of fans and foodies alike, prompting them to seek out the restaurant to taste the dish mentioned in the song.

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A Booming Business: 

Johnny Lu, the owner of New Ho King, couldn’t be more thrilled about the unexpected publicity. In an interview with CityNews, Lu expressed his excitement over the surge in business following Lamar’s mention of the restaurant. He noted an increase in positive Google reviews, with patrons specifically citing the song in their feedback.

The Power of a Hip-Hop Name-Drop: 

For New Ho King, Lamar’s shoutout has translated into a tangible boost in foot traffic and online buzz. Fans have been flocking to the restaurant from all over, eager to experience the fried rice that earned a mention in the rap feud between two titans of hip-hop.

A Humorous Take on the Situation: 

Lu couldn’t help but chuckle at the sudden influx of attention. He joked about his chef being kept busy with the demand for fried rice, thanks to Lamar’s lyrical endorsement. The atmosphere at New Ho King is one of excitement and amusement as patrons revel in the unexpected spotlight.

A Culinary Destination: 

For fans of Kendrick Lamar and Drake alike, New Ho King has become more than just a restaurant – it’s a cultural landmark. With its newfound fame, the eatery continues to draw crowds eager to taste the dish immortalized in hip-hop lore.

A Memorable Twist in an Ongoing Feud: 

As Kendrick Lamar’s diss track continues to make waves in the music world, New Ho King stands as a testament to the unexpected consequences of a well-placed mention. In the midst of a heated rivalry, the restaurant has emerged as an unlikely winner, serving up delicious food and a side of hip-hop history.

Gary Monroe

Gary Monroe is a seasoned contributor to the Los Angeles Business Magazine, where he offers insightful analysis on local business trends and economic developments. With a focus on Los Angeles' dynamic commercial landscape, Gary's articles provide valuable perspectives for entrepreneurs and business professionals in the city.

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