Fortnite is back on Apple devices with new EU law

The famous video game Fortnite will make its comeback to iPhones after a four-year absence.
The famous video game Fortnite will make its comeback to iPhones after a four-year absence.

The famous video game Fortnite will make its comeback to iPhones after a four-year absence.

Introduction

In a significant development, Epic Games has secured the right to operate its own app store on Apple devices following the implementation of a new EU law designed to foster competition. 

This marks a departure from Apple’s existing policy, where users are restricted to downloading apps solely from the Apple App Store on iOS devices. 

As of March, Apple must enable customers in the EU to access alternative app stores, a move prompted by the EU’s Digital Markets Act.

Background and Fortnite’s Role

Epic Games, known for the popular game Fortnite, has been at the forefront of challenging Apple’s app store policies. 

Fortnite was withdrawn from the App Store in 2020 due to disagreements over Apple’s commission fees and alleged monopolistic practices. The new EU law is seen as a breakthrough, compelling Apple to open up its ecosystem to alternative app stores.

EU Digital Markets Act

The EU Digital Markets Act, referenced as DMA, played a pivotal role in bringing about these changes. It aims to regulate major companies acting as gatekeepers to services like app stores, fostering fairness for both established and smaller firms. 

The law, effective from March, compels Apple to allow alternative app stores on iOS devices purchased in the EU.

UK Digital Markets Bill

While these changes apply to the EU, a similar regulatory examination awaits Apple in the UK with the ongoing Digital Markets Bill. The UK legislation is likely to subject Apple’s practices to scrutiny akin to the EU’s approach.

Apple’s Response and Concerns

Apple, in response to the EU law, emphasized its commitment to compliance while expressing concerns about potential security risks for users. The company noted that opening up to alternative app stores may expose users to malware, fraud, and scams hidden within apps from sources other than the App Store.

Challenges and Criticisms

Epic Games’ CEO, Tim Sweeney, expressed skepticism about Apple’s announcement, highlighting what he termed as “junk fees on downloads.” 

This includes fees imposed on developers for apps with over a million downloads. Sweeney also raised concerns about Apple’s ability to issue refunds and support customers facing issues, scams, or fraud when using alternative payment processing.

Wider Browser Choice

Apart from app store changes, Apple also announced increased flexibility in browser choice for EU users. 

They will now have the option to opt out of using Apple’s Safari web browser from the outset, aiming to provide users with greater control.

Conclusion

The EU’s Digital Markets Act has triggered a significant shift in Apple’s app store policies, allowing Epic Games and potentially other developers to operate their app stores on Apple devices in the EU. 

As the regulatory landscape evolves, the UK’s Digital Markets Bill is expected to contribute to a global reassessment of tech giants’ practices, emphasizing fairness, competition, and user choice.

Gary Monroe

Gary Monroe is a seasoned contributor to the Los Angeles Business Magazine, where he offers insightful analysis on local business trends and economic developments. With a focus on Los Angeles' dynamic commercial landscape, Gary's articles provide valuable perspectives for entrepreneurs and business professionals in the city.

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