ESPN and NCAA strike lucrative $920m TV deal

45 views
The NCAA and ESPN have a fresh eight-year media rights agreement worth around $115 million yearly as sports media rights reach new heights.
The NCAA and ESPN have a fresh eight-year media rights agreement worth around $115 million yearly as sports media rights reach new heights.

The NCAA and ESPN have a fresh eight-year media rights agreement worth around $115 million yearly as sports media rights reach new heights.

Deal Overview

ESPN and the NCAA solidified a new long-term agreement, tripling the annual value to approximately $120 million from the existing $40 million, effective from September 1 to 2032. 

This expansive deal encompasses rights to 40 NCAA championships, spanning men’s and women’s events, offering exclusive coverage across women’s basketball, volleyball, gymnastics, softball, baseball, and FCS football. Additionally, it includes international rights to these championships and the Division I men’s basketball championship.

Collaborative Success and Future Prospects

ESPN Chairman Jimmy Pitaro hailed the enduring and fruitful partnership with the NCAA, expressing enthusiasm for the extended collaboration. 

NCAA President Charlie Baker emphasized the benefits of consolidating championship coverage under one multi-platform network, envisioning enhanced growth opportunities and superior experiences for viewers and student-athletes.

Focus on Women’s Sports and Media Landscape

Amidst evolving sports media dynamics, women’s sports have emerged as a significant attraction, registering record ratings in recent years. 

ESPN’s airing of the NCAA women’s basketball tournament and the WNBA playoffs has been a notable success, reflecting the growing appeal of women’s sports in the media landscape.

Consultation and Distribution Focus

Endeavor’s IMG and WME Sports, consulting partners for the NCAA, underscored that a substantial 57% of the deal’s value revolves around women’s college basketball specifically. 

Notably, the NCAA intends to explore revenue distribution units for the women’s basketball tournament, a topic that gained traction in discussions last year.

The exponential growth in media rights’ value not only marks a significant financial milestone but also signals a strategic shift towards spotlighting and amplifying the coverage of women’s sports, reflecting the rising interest and potential in this arena within the broader sports entertainment landscape.

Gary Monroe

Gary Monroe is a seasoned contributor to the Los Angeles Business Magazine, where he offers insightful analysis on local business trends and economic developments. With a focus on Los Angeles' dynamic commercial landscape, Gary's articles provide valuable perspectives for entrepreneurs and business professionals in the city.

Leave a Reply

Your email address will not be published.

Previous Story

UK’s mortgage rate falls amid market competition

Next Story

Allen Lule: Shaping Lives, One Crown at a Time

Latest from BUSINESS

withemes on instagram

This error message is only visible to WordPress admins

Error: No feed found.

Please go to the Instagram Feed settings page to create a feed.