Aldi and Lidl report record Christmas sales in UK

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Value supermarkets Aldi and Lidl have both revealed "record" Christmas trading as consumers looked to cut the cost of their extravaganzas.
Value supermarkets Aldi and Lidl have both revealed "record" Christmas trading as consumers looked to cut the cost of their extravaganzas.

Value supermarkets Aldi and Lidl have both revealed “record” Christmas trading as consumers looked to cut the cost of their extravaganzas.

Aldi’s Milestone Sales:

Aldi’s UK branch achieved a significant milestone by surpassing £1.5 billion in sales during the four weeks leading up to Christmas Eve. 

The German retailer noted an 8% sales increase compared to the previous year, attributing this growth to customers seeking lower-priced options amidst rising living costs.

Popular Festive Fare at Aldi:

Aldi highlighted the popularity of alternative roasting joints, particularly beef rib and gammon joints, as prominent centrepieces on festive tables. Additionally, customers purchased over 42 million pigs-in-blankets for their celebrations, contributing to the seasonal sales surge.

Lidl’s Successful Christmas Season:

Rival chain Lidl experienced its best-ever Christmas period since entering the UK market in 1994. 

Reporting a 12% year-on-year sales increase, Lidl welcomed 4.5 million more shoppers during the festive season. The supermarket also observed its busiest trading day on record on December 22.

Luxury Sales and Seasonal Favorites at Lidl:

Despite economic pressures, Lidl noted customers’ preference for luxury items, evident in an 11% year-on-year surge in sales for its “Deluxe” product range. Best-selling items included macarons and Christmas-themed crisps like parmesan and truffle.

The demand for traditional offerings remained strong, with Lidl selling a fresh British turkey every two seconds in the week leading up to Christmas.

Industry-Wide Price Competition:

The British Retail Consortium’s recent figures highlighted a notable slowdown in food price inflation for December, partially attributed to competitive price reductions by retailers vying for customer attention during the Christmas shopping period.

Both Aldi and Lidl’s impressive sales performances reflect consumers’ preferences for affordable yet quality options amidst concerns about rising living expenses, while the industry’s competitive pricing strategies contributed to a more subdued food price inflation during the festive season.

Gary Monroe

Gary Monroe is a seasoned contributor to the Los Angeles Business Magazine, where he offers insightful analysis on local business trends and economic developments. With a focus on Los Angeles' dynamic commercial landscape, Gary's articles provide valuable perspectives for entrepreneurs and business professionals in the city.

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